The future of sports management : a social responsibility, philanthropy and entrepreneurship perspective

Ratten, Vanessa 2010, The future of sports management : a social responsibility, philanthropy and entrepreneurship perspective, Journal of management & organization, vol. 16, no. 4, pp. 488-494.

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Title The future of sports management : a social responsibility, philanthropy and entrepreneurship perspective
Author(s) Ratten, Vanessa
Journal name Journal of management & organization
Volume number 16
Issue number 4
Start page 488
End page 494
Publisher eContent Management Pty Ltd
Place of publication Maleny, Qld.
Publication date 2010-09
ISSN 1833-3672
1758-7247
Summary Sport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization’s competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, eContent Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035027

Document type: Journal Article
Collection: Deakin Graduate School of Business
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