This paper attempts to reduce the research gap in the alliance learning literature by reporting the results of a study based on a conceptual model on the Australian ICT industry, which is tested through Structural Equation Modelling (SEM). The conceptual model includes six constructs (alliance performance, learning orientation, market orientation, relational norms, trust and knowledge intensity). Suggestions for practitioners involved in alliances and directions for future research are espoused.
Field of Research
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services