Adoption of technological innovations in the m-commerce industry

Ratten, Vanessa 2009, Adoption of technological innovations in the m-commerce industry, International journal of technology marketing, vol. 4, no. 4, pp. 355-367.

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Title Adoption of technological innovations in the m-commerce industry
Author(s) Ratten, Vanessa
Journal name International journal of technology marketing
Volume number 4
Issue number 4
Start page 355
End page 367
Publisher Inderscience Publishers
Place of publication Olney, England
Publication date 2009
ISSN 1741-878X
1741-8798
Keyword(s) mobile banking
banks
mobile marketing
technological innovations
behavioural intentions
social cognitive theory
Summary The banking industry has globalised as a result of the many technology innovations created by the internet. The electronic commerce (e-commerce) industry is a result of these technological innovations that have revolutionised the way both consumers and businesses conduct business. In the past decade, banks have encouraged the use of e-commerce and most people are now comfortable conducting their banking online. More recently, mobile commerce (m-commerce) has started to gain momentum and an increasing amount of people are conducting their banking on mobile phone devices instead of through the internet. Mobile banking is a technological innovation that people adopt in different ways depending on internal and external environmental influences. In this paper, a social cognitive theoretical framework is adopted to understand an individual’s intention to adopt mobile banking. A conceptual model is proposed, which helps to explain how environmental influences affect an individual’s intention to adopt mobile banking. Implications for mobile banking and m-commerce industry are stated along with suggestions for future research on technological innovations.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Inderscience Enterprises Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035032

Document type: Journal Article
Collection: Deakin Graduate School of Business
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