Psychographic segmentation of Beijing adult population and food consumption

Lowe, Anthony Chun-Tung and Worsley, Anthony 2002, Psychographic segmentation of Beijing adult population and food consumption. In Ramizwick, Tu Ping (ed), Asia Pacific advances in consumer research, Association for Consumer Research, Valdosta, Ga., pp.265-273.

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Title Psychographic segmentation of Beijing adult population and food consumption
Author(s) Lowe, Anthony Chun-Tung
Worsley, AnthonyORCID iD for Worsley, Anthony
Title of book Asia Pacific advances in consumer research
Editor(s) Ramizwick, Tu Ping
Publication date 2002
Series Asia Pacific advances in consumer research; v.5
Chapter number 63
Total chapters 98
Start page 265
End page 273
Total pages 9
Publisher Association for Consumer Research
Place of Publication Valdosta, Ga.
Summary Responses from a large (801) random sample of Beijing’s adult population were used to carry out this "values and lifestyles" segmentation process and it measured consumers’ "values" and "lifestyles" directly. The results indicate that "values and lifestyle" segmentation provides marketers with a more comprehensive understanding of the consumers than by demographics alone. This study also demonstrates that marketers should not carry out segmentation automatically. They need to determine where consumers perceive a particular category of product on the "luxury" and "non-luxury" continuum before deciding whether to carry out the segmentation process or not.
ISBN 0915552507
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category B1.1 Book chapter
Copyright notice ©2002, Association for Consumer Research
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