Improving product innovation processes : moving beyond universalistic prescription to encompass diversity

Couchman, Paul K., Badham, Richard and Zanko, Michael 1999, Improving product innovation processes : moving beyond universalistic prescription to encompass diversity, Creativity and innovation management, vol. 8, no. 1, pp. 28-36.

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Title Improving product innovation processes : moving beyond universalistic prescription to encompass diversity
Author(s) Couchman, Paul K.
Badham, Richard
Zanko, Michael
Journal name Creativity and innovation management
Volume number 8
Issue number 1
Start page 28
End page 36
Publisher Wiley
Place of publication London, England
Publication date 1999-03
ISSN 0963-1690
1467-8691
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, Blackwell Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035205

Document type: Journal Article
Collection: School of Management and Marketing
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