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Dolly girls : tweenies as artefacts of consumption

Brookes, Fiona and Kelly, Peter 2009, Dolly girls : tweenies as artefacts of consumption, Journal of youth studies, vol. 12, no. 6, pp. 599-613, doi: 10.1080/13676260902960745.

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Title Dolly girls : tweenies as artefacts of consumption
Formatted title Dolly girls: tweenies as artefacts of consumption
Author(s) Brookes, Fiona
Kelly, Peter
Journal name Journal of youth studies
Volume number 12
Issue number 6
Start page 599
End page 613
Publisher Routledge
Place of publication London, England
Publication date 2009
ISSN 1367-6261
1469-9680
Keyword(s) consumption
gender
identity
Summary The apparent sexualization and exploitation of young girls by the consumer media is a much debated topic in the advanced liberal democracies. This paper will develop the argument that the ‘consumer-media culture’ has established itself as one of the most powerful influences in processes of self-formation for young people, and that a tweenie self can be understood as an artefact of consumption. We will identify and analyse the resources that the consumer media provides to tweenies - girls aged between 9 and 14 - as they seek to fashion a sense of self. The paper presents an analysis of the resources presented to this population of young girls/women by an Australian ‘appearance’ magazine, Dolly. We will argue that these identity resources are limited in scope, are dominated by images of young, slim and attractive females, and position the tweenie self as an artefact of consumption.
Notes Available online 16 Oct 2009
Language eng
DOI 10.1080/13676260902960745
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035216

Document type: Journal Article
Collection: Alfred Deakin Research Institute
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