Teaching soft issues in strategic management with films : arguments and suggestions

Ambrosini, Véronique, Billsberry, Jon and Collier, Nardine 2009, Teaching soft issues in strategic management with films : arguments and suggestions, International journal of management education, vol. 8, no. 1, pp. 63-72, doi: 10.3794/ijme.81.268.

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Title Teaching soft issues in strategic management with films : arguments and suggestions
Author(s) Ambrosini, Véronique
Billsberry, JonORCID iD for Billsberry, Jon orcid.org/0000-0002-3015-4196
Collier, Nardine
Journal name International journal of management education
Volume number 8
Issue number 1
Start page 63
End page 72
Total pages 10
Publisher LTSN Business, Management & Accountancy
Place of publication Norwich, England
Publication date 2009
ISSN 1472-8117
Keyword(s) films
instructional tool
strategic management
Summary Strategic matters are extraordinarily complex and involve many different and interlinked processes and influences. This makes the subject difficult for students lacking managerial experience as they are unaware of the intricacy of the problems being discussed. Strategy requires not just a theoretical understanding of the subject, but also a practical feel for business and organisation. We argue that films can help the instructor because they offer elaborate multidimensional and multi-layered contexts which mirror the reality of business. Moreover, their powerful narratives aid the retention of ideas and encourage engagement with issues. To illustrate the appropriateness of films in teaching strategic management, we review the strategy curriculum, highlight some of the teaching difficulties and show how using films could help students’ learning.
Language eng
DOI 10.3794/ijme.81.268
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, LTSN Business, Management & Accountancy
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035224

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
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