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Policy and prevention : alcohol industry and non alcohol industry sponsorship of sportspeople and drinking

O'Brien, Kerry S., Miller, Peter G., Kolt, Gregory S., Martens, Matthew P. and Webber, Andrew 2011, Policy and prevention : alcohol industry and non alcohol industry sponsorship of sportspeople and drinking, Alcohol and alcoholism, vol. 46, no. 2, pp. 210-213, doi: 10.1093/alcalc/agq095.

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Title Policy and prevention : alcohol industry and non alcohol industry sponsorship of sportspeople and drinking
Author(s) O'Brien, Kerry S.
Miller, Peter G.ORCID iD for Miller, Peter G.
Kolt, Gregory S.
Martens, Matthew P.
Webber, Andrew
Journal name Alcohol and alcoholism
Volume number 46
Issue number 2
Start page 210
End page 213
Total pages 4
Publisher Oxford University Press
Place of publication Oxford, England
Publication date 2011
ISSN 0735-0414
Summary Aims: To examine the relationship between direct alcohol and non-alcohol sponsorship and drinking in Australian sportspeople.
Methods: Australian sportspeople (N = 652; 51% female) completed questionnaires on alcohol and non-alcohol industry sponsorship (from bars, cafes etc.), drinking behaviour (Alcohol Use Disorders Identification Test (AUDIT)) and known confounders.
Results: 31% reported sponsorship (29.8% alcohol industry; 3.7% both alcohol and non-alcohol industry and 1.5% non-alcohol industry only) Multivariate regression showed that receipt of alcohol industry sponsorship was predictive of higher AUDIT scores (βadj = 1.67, 95% confidence interval (CI ): 0.56–2.78), but non-alcohol industry sponsorship and combinations of both were not (βadj = 0.18, 95% CI: −2.61 to 2.68; and βadj = 2.58, 95% CI: −0.60 to 5.76, respectively).
Conclusion: Governments should consider alternatives to alcohol industry sponsorship of sport. Hypothecated taxes on tobacco have been used successfully for replacing tobacco sponsorship of sport in some countries, and may show equal utility for the alcohol industry’s funding of sport.
Language eng
DOI 10.1093/alcalc/agq095
Field of Research 170199 Psychology not elsewhere classified
Socio Economic Objective 970117 Expanding Knowledge in Psychology and Cognitive Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2011,The Author. Published by Oxford University Press on behalf of the Medical Council on Alcohol. All rights reserved
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Document type: Journal Article
Collection: School of Psychology
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Created: Wed, 08 Jun 2011, 14:43:03 EST by Jane Moschetti

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