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Personal values, vanity, physical health, and perceived body image influences in food-purchasing and consumption decisions

O'Mahony, Barry and Hall, John 2011, Personal values, vanity, physical health, and perceived body image influences in food-purchasing and consumption decisions, in Handbook of behavior, food and nutrition, Springer Science+Business Media, New York, N.Y., pp.3211-3219.

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Title Personal values, vanity, physical health, and perceived body image influences in food-purchasing and consumption decisions
Author(s) O'Mahony, Barry
Hall, John
Title of book Handbook of behavior, food and nutrition
Editor(s) Preedy, Victor R.
Watson, Ronald Ross
Martin, Colin R.
Publication date 2011
Chapter number 200
Total chapters 219
Start page 3211
End page 3219
Total pages 9
Publisher Springer Science+Business Media
Place of Publication New York, N.Y.
Summary While weight, health, diet, and exercise receive constant media and governmental attention, relatively little is known about the influence of body image in the food consumption process. Moreover, there is general consensus within the literature that the factors that influence consumption behavior can have a different impact on different consumer groups. Body image, for example, is perceived to be a modulating force in the consumption behavior of young women. As a result, there is a need for an empirically based understanding of the factors that influence food-purchasing and consumption behavior among this group. Studies have investigated the links between perceived body image and food-purchasing behavior. In 18- to 30-year-old women, it has been shown that personal values, vanity, physical health, and perceived body image were major factors of influence in the purchasing and consumption decisions of this group. It was also identified that respondents across these studies engaged in healthy and unhealthy consumption practices in order to achieve their perceived body image ideals.
ISBN 9780387922706
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 920401 Behaviour and Health
HERDC Research category B1 Book chapter
Copyright notice ©2011,
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035805

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Created: Thu, 23 Jun 2011, 15:11:46 EST by Katrina Fleming