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Advertising of marketing research services to marketers

Arambewela, Rodney and Polonsky, Michael 2011, Advertising of marketing research services to marketers, Journal of international marketing and marketing research, vol. 36, no. 2, pp. 59-74.

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Title Advertising of marketing research services to marketers
Author(s) Arambewela, Rodney
Polonsky, Michael
Journal name Journal of international marketing and marketing research
Volume number 36
Issue number 2
Start page 59
End page 74
Total pages 16
Publisher European Accounting Association
Place of publication Devon, England
Publication date 2011-06
ISSN 1010-7347
Keyword(s) advertising
business to business
Notes
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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, European Accounting Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035862

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.