A model of brand salience

Vieceli, Julian and Shaw, Robin N. 2011, A model of brand salience, in Perspectives on brand management, Tilde University Press, Prahran, Vic., pp.122-137.

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Title A model of brand salience
Author(s) Vieceli, Julian
Shaw, Robin N.
Title of book Perspectives on brand management
Editor(s) Uncles, Mark D.
Publication date 2011
Chapter number 7
Total chapters 9
Start page 122
End page 137
Total pages 16
Publisher Tilde University Press
Place of Publication Prahran, Vic.
Keyword(s) brand management
ISBN 9780734610652
Edition 1st
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2011, Tilde University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035937

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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