You are not logged in.

A model of brand salience

Vieceli, Julian and Shaw, Robin N. 2011, A model of brand salience. In Uncles, Mark D. (ed), Perspectives on brand management, Tilde University Press, Prahran, Vic., pp.122-137.

Attached Files
Name Description MIMEType Size Downloads

Title A model of brand salience
Author(s) Vieceli, Julian
Shaw, Robin N.
Title of book Perspectives on brand management
Editor(s) Uncles, Mark D.
Publication date 2011
Chapter number 7
Total chapters 9
Start page 122
End page 137
Total pages 16
Publisher Tilde University Press
Place of Publication Prahran, Vic.
Keyword(s) brand management
ISBN 9780734610652
Edition 1st
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2011, Tilde University Press
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
Connect to link resolver
Link to Related Work
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 224 Abstract Views, 4 File Downloads  -  Detailed Statistics
Created: Fri, 08 Jul 2011, 16:15:06 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact