Strategy and markets : how good thinking multiplies marketing effectiveness

Lee, Alvin 2010, Strategy and markets : how good thinking multiplies marketing effectiveness, Cengage, Australia, Melbourne.

Attached Files
Name Description MIMEType Size Downloads

Title Strategy and markets : how good thinking multiplies marketing effectiveness
Author(s) Lee, Alvin
Editor(s) Day, Ben
Publication date 2010
Total pages 205 p.
Publisher Cengage, Australia
Place of Publication Melbourne
ISBN 9780170193962
0170193969
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A1.1 Books - authored - research
Copyright notice ©2010, Cengage Learning Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036112

Document type: Book
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 75 Abstract Views, 7 File Downloads  -  Detailed Statistics
Created: Tue, 09 Aug 2011, 14:38:10 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.