The effects of product placement in children's magazine on young readers' responses to the brand

Sharma, Deepa, Mizerski, Richard and Lee, Alvin 2007, The effects of product placement in children's magazine on young readers' responses to the brand, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z..

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Title The effects of product placement in children's magazine on young readers' responses to the brand
Author(s) Sharma, Deepa
Mizerski, Richard
Lee, Alvin
Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, New Zealand
Conference dates 3-5 December 2007
Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance
Editor(s) Thyne, Maree
Deans, Kenneth R.
Gnoth, Juergen
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, N.Z.
Keyword(s) product placement
computer/video games
product recall
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2007, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036207

Document type: Conference Paper
Collection: School of Management and Marketing
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