The effects of product placement in a children’s magazine on the readers’ purchase related responses

Sharma, Deepa Acharya, Mizerski, Dick and Lee, Alvin 2009, The effects of product placement in a children’s magazine on the readers’ purchase related responses, in AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009, American Academy of Advertising, [Beijing, China], pp. 132-139.

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Title The effects of product placement in a children’s magazine on the readers’ purchase related responses
Author(s) Sharma, Deepa Acharya
Mizerski, Dick
Lee, Alvin
Conference name American Academy of Advertising Asia Pacific. Conference (5th : 2009 : Beijing, China)
Conference location Beijing, China
Conference dates 27 - 30 May 2009
Title of proceedings AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009
Editor(s) Li, Hairong
Huang, Shengmin
Jin, Dinghai
Publication date 2009
Conference series American Academy of Advertising Asia Pacific Conference
Start page 132
End page 139
Total pages 8
Publisher American Academy of Advertising
Place of publication [Beijing, China]
Notes
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Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036208

Document type: Conference Paper
Collection: School of Management and Marketing
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