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Measuring consumer rituals : a marketing application.

Neale, Larry, Mizerski, Richard and Lee, Alvin 2008, Measuring consumer rituals : a marketing application., in Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and Services, American Marketing Association, Chicago, Ill..

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Title Measuring consumer rituals : a marketing application.
Author(s) Neale, Larry
Mizerski, Richard
Lee, Alvin
Conference name American Marketing Association Winter Educators’ Conference (2008 : Austin, Tex.)
Conference location Austin, Tex.
Conference dates 5-19 Feb. 2008
Title of proceedings Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and Services
Editor(s) [Unknown]
Publication date 2008
Conference series American Marketing Association Summer Educators Conference
Publisher American Marketing Association
Place of publication Chicago, Ill.
Keyword(s) marketing
ISSN 1054-0806
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2008, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036209

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.