The gambling habit

Mizerski, Richard, Lam, Desmond and Lee, Alvin 2010, The gambling habit, in Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference, American Marketing Association, Chicago, Ill., pp. 1-8.

Attached Files
Name Description MIMEType Size Downloads

Title The gambling habit
Author(s) Mizerski, Richard
Lam, Desmond
Lee, Alvin
Conference name Summer Marketing Educators' Conference (2010 : Boston, Mass.)
Conference location Boston, Mass.
Conference dates 13 - 16 Aug. 2010
Title of proceedings Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference
Editor(s) Iyer, Easwar
Coulter, Robin A.
Publication date 2010
Conference series Summer Marketing Educators' Conference
Start page 1
End page 8
Total pages 8
Publisher American Marketing Association
Place of publication Chicago, Ill.
Keyword(s) gambling
habit
Notes
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.au

Special Session on Understanding Differences Between Recreational and Problem Gambling: Implications to Marketing and Public Policy
ISBN 0877573433
ISSN 0888-1839
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036210

Document type: Conference Paper
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 69 Abstract Views, 3 File Downloads  -  Detailed Statistics
Created: Wed, 10 Aug 2011, 09:34:58 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.