Mizerski, Richard, Lam, Desmond and Lee, Alvin 2010, The gambling habit, in Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference, American Marketing Association, Chicago, Ill., pp. 1-8.
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Special Session on Understanding Differences Between Recreational and Problem Gambling: Implications to Marketing and Public Policy
Field of Research
159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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