A model to identify consumers with high-resistance to searching for information

Lee, Alvin, Yong, Hong Boon, Oon, Natalie and Tan, Stephanie 2010, A model to identify consumers with high-resistance to searching for information, in GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference, [The Conference], Tokyo, Japan, pp. 1-1.

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Title A model to identify consumers with high-resistance to searching for information
Author(s) Lee, Alvin
Yong, Hong Boon
Oon, Natalie
Tan, Stephanie
Conference name Global Marketing Conference (2010 : Tokyo, Japan)
Conference location Tokyo, Japan
Conference dates 9-12 Sept. 2010
Title of proceedings GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference
Editor(s) [Unknown]
Publication date 2010
Conference series Global Marketing Conference
Start page 1
End page 1
Publisher [The Conference]
Place of publication Tokyo, Japan
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2010, The Conference
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036212

Document type: Conference Paper
Collection: School of Management and Marketing
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