Investigating the construct of adolescent receptivity to tobacco advertising and promotion.

Lee, Alvin Y. C., Mizerski, Richard, Mizerski, Katherine and Lam, Desmond 2005, Investigating the construct of adolescent receptivity to tobacco advertising and promotion., in AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, [American Academy of Advertising], [Hong Kong, China], pp. 50-65.

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Title Investigating the construct of adolescent receptivity to tobacco advertising and promotion.
Author(s) Lee, Alvin Y. C.
Mizerski, Richard
Mizerski, Katherine
Lam, Desmond
Conference name American Academy of Advertising Asia Pacific Conference (3rd : 2005 : Hong Kong, China)
Conference location Hong Kong, China
Conference dates 1-4 June 2005
Title of proceedings AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference
Editor(s) Cheng, Hong
Chan, Kara
Publication date 2005
Conference series American Academy of Advertising Asia Pacific Conference
Start page 50
End page 65
Publisher [American Academy of Advertising]
Place of publication [Hong Kong, China]
ISBN 0931030331
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036213

Document type: Conference Paper
Collection: School of Management and Marketing
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