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Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking

Lee, Alvin, Mizerski, Dick and Mizerski, Katherine 2004, Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z..

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Title Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking
Author(s) Lee, Alvin
Mizerski, Dick
Mizerski, Katherine
Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)
Conference location Wellington, New Zealand
Conference dates 29 Nov.-1 Dec. 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Conference series Australian and New Zealand Marketing Academy Conference
Publisher ANZMAC
Place of publication Dunedin, N.Z.
Keyword(s) susceptibility
children and smoking
tobacco marketing
Summary The first article to report on a causal connection between tobacco industry promotion and adolescent smoking (Pierce et al. 1998) had, and continues to have, a significant influence on the marketing of cigarettes in many parts of the world. A key construct in determining causality was the ability to identify the respondents’ “susceptibility to smoke”. Through an analysis of the questions, and reanalysis of the original data used by Pierce et al. (1998), it is shown that the construct is flawed, and needs revision before a causal link can be claimed with the original data.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2004, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036217

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.