Receptivity-susceptibility to tobacco promotion measure prone to response biases

Lee, Alvin and Mizerski, Dick 2010, Receptivity-susceptibility to tobacco promotion measure prone to response biases, in American Psychological Association 2010 Annual Convention, American Psychological Association, [Washington, D.C.], pp. 195-195.

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Title Receptivity-susceptibility to tobacco promotion measure prone to response biases
Author(s) Lee, Alvin
Mizerski, Dick
Conference name American Psychological Association (118th : 2010 : San Diego, California)
Conference location San Diego, California
Conference dates 12-15 Aug. 2010
Title of proceedings American Psychological Association 2010 Annual Convention
Editor(s) Goodheart, Carol
Publication date 2010
Start page 195
End page 195
Publisher American Psychological Association
Place of publication [Washington, D.C.]
Language eng
Field of Research 150504 Marketing Measurement
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3.1 Extract of paper
Copyright notice ©2010, APA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036219

Document type: Conference Paper
Collection: School of Management and Marketing
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