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Consumers who don't want to look for information

Lee, Alvin, Chua, Hui Min and Wang, ShaSha 2010, Consumers who don't want to look for information, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Department of management, College of business and economics, University of Canterbury, Christchurch, N.Z..

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Title Consumers who don't want to look for information
Author(s) Lee, Alvin
Chua, Hui Min
Wang, ShaSha
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 29 Nov-1 Dec. 2010
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) Ballantine, Paul
Finsterwalde, Jörg
Publication date 2010
Conference series Australian and New Zealand Marketing Academy Conference
Publisher Department of management, College of business and economics, University of Canterbury
Place of publication Christchurch, N.Z.
Summary A model to identify and classify consumers with high resistance to searching for information (HRSI) was developed and tested. We found that individuals with high levels of confidence about a purchase but who also ascribed low levels of personal importance to the transaction were significantly (p=.004) more likely to be HRSI. Using Multiple Discriminant Analysis, our model classified and predicted HRSI consumers well (p=.004, 57% above chance) but not low-resistance consumers (p=.6, 26.4% below chance).
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780473178208
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2010, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036225

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.