Cultural influence on word-of-mouth communication.

Lam, Desmond, Mizerski, Dick and Lee, Alvin 2005, Cultural influence on word-of-mouth communication., in Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications, American Marketing Association, Chicago, Ill..

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Title Cultural influence on word-of-mouth communication.
Author(s) Lam, Desmond
Mizerski, Dick
Lee, Alvin
Conference name American Marketing Association Winter Educators’ Conference (2005 : Chicago, Ill.)
Conference location Chicago, Ill.
Conference dates 11-14 Feb. 2005
Title of proceedings Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications
Editor(s) Seiders, Kathleen
Voss, Glenn B.
Publication date 2005
Publisher American Marketing Association
Place of publication Chicago, Ill.
Notes Conference theme : Understanding Diverse and Emerging Markets, Technologies, and Strategies
ISBN 087757314X
ISSN 1054-0806
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type X Not reportable
Copyright notice ©2005, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036228

Document type: Conference Paper
Collection: School of Management and Marketing
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