Offshore program evaluations : an application of theory of planned behavior in China.

Jianyao, Li, Mizerski, Dick and Lee, Alvin 2008, Offshore program evaluations : an application of theory of planned behavior in China., in GMC 2008 : Journal of Korean Academy of Marketing Science Conference, [Korean Academy of Marketing Science], [Shanghai, China], pp. 1-1.

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Title Offshore program evaluations : an application of theory of planned behavior in China.
Author(s) Jianyao, Li
Mizerski, Dick
Lee, Alvin
Conference name Global Marketing Conference (2008 : Shanghai, China)
Conference location Shanghai, China
Conference dates 20-23 March 2008
Title of proceedings GMC 2008 : Journal of Korean Academy of Marketing Science Conference
Editor(s) [unknown]
Publication date 2008
Conference series Global Marketing Conference
Start page 1
End page 1
Total pages 1
Publisher [Korean Academy of Marketing Science]
Place of publication [Shanghai, China]
Notes
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Conference theme : Marketing in the Dynamic Global World
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2008, Korean Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036230

Document type: Conference Paper
Collection: School of Management and Marketing
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