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Business analytics and competitive advantage : a review and a research agenda

Sharma, Rajeev, Reynolds, Peter, Scheepers, Rens, Seddon, Peter B. and Shanks, Graeme 2010, Business analytics and competitive advantage : a review and a research agenda, in Proceedings of the 2010 conference on Bridging the socio-technical gap in DSS - challenges for the next decade : DSS 2010 and the 15th IFIP WG8.3 International Conference on Decision Support Systems, IOS Press, Amsterdam, The Netherlands, pp. 187-198.

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Title Business analytics and competitive advantage : a review and a research agenda
Author(s) Sharma, Rajeev
Reynolds, Peter
Scheepers, Rens
Seddon, Peter B.
Shanks, Graeme
Conference name International Conference on Decision Support Systems (15th : 2010 : Lisbon, Portugal)
Conference location Lisbon, Portugal
Conference dates 7-10 Jul. 2010
Title of proceedings Proceedings of the 2010 conference on Bridging the socio-technical gap in DSS - challenges for the next decade : DSS 2010 and the 15th IFIP WG8.3 International Conference on Decision Support Systems
Editor(s) Respício, A.
Adam, F.
Phillips-Wren, G.
Teixeira, C.
Telhada, J.
Publication date 2010
Conference series Decision Support Systems Conference
Start page 187
End page 198
Total pages xiii, 600p.
Publisher IOS Press
Place of publication Amsterdam, The Netherlands
Keyword(s) business analytics
data warehouse
data analysis
performance gains
competitive advantage
dynamic capabilities
Summary Business analytics has the potential to deliver performance gains and competitive advantage. However, a theoretically grounded model identifying the factors and processes involved in realizing those performance gains has not been clearly articulated in the literature. This paper draws on the literature on dynamic capabilities to develop such a theoretical framework. It identifies the critical roles of organizational routines and organization-wide capabilities for identifying, resourcing and implementing business analytics-based competitive actions in delivering performance gains and competitive advantage. A theoretical framework and propositions for future research are developed.
ISBN 9781607505761
Language eng
Field of Research 150302 Business Information Systems
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2010, IOC Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036295

Document type: Conference Paper
Collection: School of Information Systems
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