Supporting the online consumer decision process : electronic commerce in a small Australian retailer

Scheepers, Rens 2001, Supporting the online consumer decision process : electronic commerce in a small Australian retailer, in ACIS 2001 : Proceedings of the 12th Australasian Conference on Information Systems : 4-7 December 2001 Coffs Harbour, NSW, Australia, ACIS, Coffs Harbour, N. S. W..

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Title Supporting the online consumer decision process : electronic commerce in a small Australian retailer
Author(s) Scheepers, Rens
Conference name Australasian Conference on Information Systems (12th : 2001 : Coffs Harbour, N. S. W.)
Conference location Coffs Harbour, N. S. W.
Conference dates 4-7 Dec. 2001
Title of proceedings ACIS 2001 : Proceedings of the 12th Australasian Conference on Information Systems : 4-7 December 2001 Coffs Harbour, NSW, Australia
Editor(s) Finnie, Gavin
Cecez-Kecmanovic, Dubravka
Lo, Bruce
Publication date 2001
Conference series Australasian Conference on Information Systems
Total pages 10
Publisher ACIS
Place of publication Coffs Harbour, N. S. W.
Keyword(s) electronic commerce
small and medium enterprises
consumer decision process
Summary The paper explores ways in which online retailers of physical products can utilise the Internet to support their consumers’ decision making processes. The approach followed by a small Australian retailer in selling boots online is examined. The case is analysed using theoretical constructs from consumer behaviour. It is concluded that it is indeed feasible even for small online retailers to successfully sell “look and feel” type goods such as footwear over the Internet. However, for this to occur, high levels of customer support is essential and online retailers need to engender consumer trust in terms of payment processing and product delivery.
ISBN 186384483X
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2001, Rens Scheepers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036303

Document type: Conference Paper
Collection: School of Information and Business Analytics
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