Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches
Farrell, Vivienne, Scheepers, Rens and Joyce, Philip 2002, Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches, in Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark, Kluwer Academic Publishers, Boston, Mass., pp. 51-68.
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Title
Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches
Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark
International Federation for Information Processing (Series) ; 123
Conference series
IFIP TC8/WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice
Start page
51
End page
68
Total pages
18
Publisher
Kluwer Academic Publishers
Place of publication
Boston, Mass.
Summary
The issue of trust in Internet-based business-to-consumer electronic commerce has been explored from a number of difference perspectives. The current body of research is diverse and fragmented. This paper critically reviews recently published models pertaining to trust in business to consumer e-commerce. For analytical purposes we categorize the literature in three main streams: technological, design and sociological/psychological. Based on our analysis and our own empirical observations we raise four main areas of concern that warrant further research attention: an oversimplification of the trust concept, a uni-directional view of trust, discipline centered approaches to modelling trust and a lack of empirical grounding and testing. In the light of these concerns we recommend avenues for further research.
Notes
Paper published in "Seeking success in e-business : a multidisciplinary approach"
ISBN
1402074506
Language
eng
Field of Research
089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences
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