Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches

Farrell, Vivienne, Scheepers, Rens and Joyce, Philip 2002, Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches, in Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark, Kluwer Academic Publishers, Boston, Mass., pp. 51-68.


Title Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches
Author(s) Farrell, Vivienne
Scheepers, Rens
Joyce, Philip
Conference name IFIP TC8/​WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice (2nd : 2002 : Copenhagen, Denmark)
Conference location Copenhagen, Denmark
Conference dates 9-11 Jun. 2002
Title of proceedings Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark
Editor(s) Andersen, Kim Viborg
Elliot, Steve
Swatman, Paula
Trauth, Eileen
Bjorn-Andersen, Niels
Publication date 2002
Series International Federation for Information Processing (Series) ; 123
Conference series IFIP TC8/​WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice
Start page 51
End page 68
Total pages 18
Publisher Kluwer Academic Publishers
Place of publication Boston, Mass.
Summary The issue of trust in Internet-based business-to-consumer electronic commerce has been explored from a number of difference perspectives. The current body of research is diverse and fragmented. This paper critically reviews recently published models pertaining to trust in business to consumer e-commerce. For analytical purposes we categorize the literature in three main streams: technological, design and sociological/psychological. Based on our analysis and our own empirical observations we raise four main areas of concern that warrant further research attention: an oversimplification of the trust concept, a uni-directional view of trust, discipline centered approaches to modelling trust and a lack of empirical grounding and testing. In the light of these concerns we recommend avenues for further research.
Notes Paper published in "Seeking success in e-business : a multidisciplinary approach"
ISBN 1402074506
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2003, International Federation for Information Processing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036312

Document type: Conference Paper
Collection: School of Information and Business Analytics
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