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Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches Farrell, Vivienne, Scheepers, Rens and Joyce, Philip 2002, Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches, in Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark, Kluwer Academic Publishers, Boston, Mass., pp. 51-68. Title Models of trust in business-to-consumer electronic commerce : a review of multi-disciplinary approaches Author(s) Farrell, Vivienne Scheepers, Rens Joyce, Philip Conference name IFIP TC8/​WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice (2nd : 2002 : Copenhagen, Denmark) Conference location Copenhagen, Denmark Conference dates 9-11 Jun. 2002 Title of proceedings Seeking Success in E-Business - A Multidisciplinary Approach : IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, Copenhagen, Denmark Editor(s) Andersen, Kim Viborg Elliot, Steve Swatman, Paula Trauth, Eileen Bjorn-Andersen, Niels Publication date 2002 Series International Federation for Information Processing (Series) ; 123 Conference series IFIP TC8/​WG8.4 Working Conference on E-Business: Multidisciplinary Research and Practice Start page 51 End page 68 Total pages 18 Publisher Kluwer Academic Publishers Place of publication Boston, Mass. Summary The issue of trust in Internet-based business-to-consumer electronic commerce has been explored from a number of difference perspectives. The current body of research is diverse and fragmented. This paper critically reviews recently published models pertaining to trust in business to consumer e-commerce. For analytical purposes we categorize the literature in three main streams: technological, design and sociological/psychological. Based on our analysis and our own empirical observations we raise four main areas of concern that warrant further research attention: an oversimplification of the trust concept, a uni-directional view of trust, discipline centered approaches to modelling trust and a lack of empirical grounding and testing. In the light of these concerns we recommend avenues for further research. Notes Paper published in "Seeking success in e-business : a multidisciplinary approach" ISBN 1402074506 Language eng Field of Research 089999 Information and Computing Sciences not elsewhere classified Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2003, International Federation for Information Processing Persistent URL http://hdl.handle.net/10536/DRO/DU:30036312 Document type: Conference Paper Collection: School of Information and Business Analytics   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 11 Aug 2011, 10:24:57 EST Mon, 30 Jul 2012, 12:14:06 EST Mon, 30 Jul 2012, 12:15:03 EST Filtered Full Access Statistics: 47 Abstract Views  -  Detailed Statistics Created: Thu, 11 Aug 2011, 10:24:57 EST

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