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Party trust, control trust and 'blind' trust in business to consumer electronic commerce

Farrell, Vivienne and Scheepers, Rens 2008, Party trust, control trust and 'blind' trust in business to consumer electronic commerce, in Proceedings of the IADIS International Conference on e-Commerce, 2008, IADIS International Conference on e-Commerce, [Amsterdam, The Netherlands], pp. 55-62.

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Title Party trust, control trust and 'blind' trust in business to consumer electronic commerce
Author(s) Farrell, Vivienne
Scheepers, Rens
Conference name International Conference, e-Commerce (2008 : Amsterdam, The Netherlands)
Conference location Amsterdam, The Netherlands
Conference dates 25-27 Jul. 2008
Title of proceedings Proceedings of the IADIS International Conference on e-Commerce, 2008
Editor(s) Krishnamurthy, Sandeep
Publication date 2008
Conference series International Association for Development of the Information Society Conference on E-Commerce
Start page 55
End page 62
Publisher IADIS International Conference on e-Commerce
Place of publication [Amsterdam, The Netherlands]
Keyword(s) B2C e-commerce
blind trust
benevolence
communities
Summary Trust has been recognized as one of the main reasons for Business to Consumer (B2C) e-commerce (EC) not reaching the predicted sales targets. There are acknowledged trust engendering factors under the control of the company. Small to medium enterprises (SMEs) are at a disadvantage in the world of e-commerce not having the size or the reputation of their larger counterparts to portray themselves in an equivalent manner which would engender trust. We have undertaken case studies of successful B2C, SMEs to establish their methods for establishing trust. This research found that by developing benevolent communities SMEs can encourage trust in their company to such an extent that a “blind trust” is practiced ignoring the recognized trust factors. The implications for the SMEs are that there exists a method by which they can compete in the e-commerce market to attain consumer trust without adhering to the stringent trust factors.
ISBN 9789728924669
Language eng
Field of Research 080699 Information Systems not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2008, IADIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036313

Document type: Conference Paper
Collection: School of Information Systems
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