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A conceptual framework for the implementation of enterprise information portals in large organizations

Scheepers, Rens 2006, A conceptual framework for the implementation of enterprise information portals in large organizations, European journal of information systems, vol. 15, no. 6, pp. 635-647.

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Title A conceptual framework for the implementation of enterprise information portals in large organizations
Author(s) Scheepers, Rens
Journal name European journal of information systems
Volume number 15
Issue number 6
Start page 635
End page 647
Publisher Palgrave Macmillan
Place of publication Basingstoke, England
Publication date 2006-12
ISSN 0960-085X
Keyword(s) enterprise information portals
implementation strategy
internal marketing
marketing mix applied to information technology
Summary Addressing the diversity in information requirements across the enterprise is a central challenge in enterprise content management. Enterprise information portals (EIPs) hold promise in this regard, offering each user a gateway to customized and personalized content. However, in large organizations EIP implementers face the complexity of tailoring portals for potentially thousands of users. A conceptual framework based on marketing fundamentals is developed to inform EIP implementation in this respect. It is argued that EIP implementers should view their user community as a number of distinct segments in order to address divergent needs more specifically (as opposed to a ‘one size fits all’ approach). For each identified segment, a ‘mix’ of content (product), distribution (place), promotion and price (cost) should be considered. The framework is applied to two cases of EIP implementation in large organizations. It is proposed that segmentation enables better planning of the overall EIP implementation effort. Considerations such as the number of user segments, customization, and personalization of content, and the funding of EIP development in large organizations are also discussed. The concepts elaborated here also hold theoretical relevance for other IS implementation contexts that involve very large usercommunities with diverse information
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Operational Research Society
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036337

Document type: Journal Article
Collection: School of Information Systems
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