Cultural event tourism : modelling performing arts tourism events and effective marketing strategies Kay, Pandora 2004, Cultural event tourism : modelling performing arts tourism events and effective marketing strategies. In Long, Philip and Robinson, Mike (ed), Festivals and tourism : marketing, management and evaluation, Business Education Publishers, Sunderland, England, pp.15-31. Attached Files Name Description MIMEType Size Downloads Title Cultural event tourism : modelling performing arts tourism events and effective marketing strategies Author(s) Kay, Pandora orcid.org/0000-0001-6707-722X Title of book Festivals and tourism : marketing, management and evaluation Editor(s) Long, Philip Robinson, Mike Publication date 2004 Total chapters 12 Start page 15 End page 31 Total pages 17 Publisher Business Education Publishers Place of Publication Sunderland, England ISBN 9781901888348 1901888347 Language eng Field of Research 150603 Tourism Management Socio Economic Objective 900399 Tourism not elsewhere classified HERDC Research category B1.1 Book chapter Copyright notice ©2004, Business Education Persistent URL http://hdl.handle.net/10536/DRO/DU:30036655 Document type: Book Chapter Collection: School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 15 Aug 2011, 14:48:57 EST Tue, 11 Oct 2011, 12:58:22 EST Tue, 11 Oct 2011, 12:59:24 EST Tue, 11 Oct 2011, 14:52:34 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 197 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 15 Aug 2011, 14:48:57 EST

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