Cultural event tourism : modelling performing arts tourism events and effective marketing strategies

Kay, Pandora 2004, Cultural event tourism : modelling performing arts tourism events and effective marketing strategies, in Festivals and tourism : marketing, management and evaluation, Business Education Publishers, Sunderland, England, pp.15-31.


Title Cultural event tourism : modelling performing arts tourism events and effective marketing strategies
Author(s) Kay, Pandora
Title of book Festivals and tourism : marketing, management and evaluation
Editor(s) Long, Philip
Robinson, Mike
Publication date 2004
Total chapters 12
Start page 15
End page 31
Total pages 17
Publisher Business Education Publishers
Place of Publication Sunderland, England
ISBN 9781901888348
1901888347
Language eng
Field of Research 150603 Tourism Management
Socio Economic Objective 900399 Tourism not elsewhere classified
HERDC Research category B1.1 Book chapter
Copyright notice ©2004, Business Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036655

Document type: Book Chapter
Collection: School of Management and Marketing
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