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Understanding tourists' cultural experiences : benefits and satisfaction at the Queen Victoria Market, Melbourne

Kay, Pandora 2006, Understanding tourists' cultural experiences : benefits and satisfaction at the Queen Victoria Market, Melbourne, in ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the ANZMAC 2006 conference, Queensland University of Technology, School of Advertising, Marketing and Public Relations, [Brisbane, Qld.], pp. 1-6.

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Title Understanding tourists' cultural experiences : benefits and satisfaction at the Queen Victoria Market, Melbourne
Author(s) Kay, Pandora
Conference name Australian and New Zealand Marketing Academy. Conference (2006 : Brisbane, Qld.)
Conference location Brisbane, Qld.
Conference dates 4-6 Dec. 2006
Title of proceedings ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the ANZMAC 2006 conference
Editor(s) Ali, Yunus
van Dessel, Maria
Publication date 2006
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 6
Total pages 6
Publisher Queensland University of Technology, School of Advertising, Marketing and Public Relations
Place of publication [Brisbane, Qld.]
Summary This empirical research of tourists’ cultural experiences aims to advance theory by analysing consumers’ benefits (sought and gained) and inferred satisfaction with the Queen Victoria Market. Produce markets are under-researched cultural attractions, despite their popularity with tourists. The current exploratory study found dimensions of importance to tourists’ cultural experience benefits (sought and gained) included socio-psychological, hedonic benefits and attribute specific, utilitarian benefits. It further found that tourists were most satisfied with the hedonic benefits, and least satisfied with the services, signs and written information. This study concludes that researching both types of benefits (sought and gained) and both types of dimensions (psychologically-based and attribute-based) increases understanding of tourists’ cultural experiences.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 1741071593
9781741071597
Language eng
Field of Research 150606 Tourist Behaviour and Visitor Experience
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036662

Document type: Conference Paper
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.