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Tourist benefits research : old and new issues and uses in a cultural tourism context

Kay, Pandora 2006, Tourist benefits research : old and new issues and uses in a cultural tourism context, in CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University - School of Hospitality, Tourism and Marketing, Melbourne, Vic., pp. 809-824.

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Title Tourist benefits research : old and new issues and uses in a cultural tourism context
Author(s) Kay, Pandora
Conference name Council for Hospitality and Tourism Educators Conference (16th : 2006 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 6-9 Feb. 2006
Title of proceedings CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference
Editor(s) O`Mahony, Barry
Whitelaw, Paul
Publication date 2006
Conference series Council for Hospitality and Tourism Educators Conference
Start page 809
End page 824
Publisher Victoria University - School of Hospitality, Tourism and Marketing
Place of publication Melbourne, Vic.
Keyword(s) benefit segmentation
benefits sought
benefits gained
tourist motivation
tourist satisfaction
cultural experience tourists
Summary Benefits sought and gained by tourists are relevant to developing tourist markets for cultural attractions and experiences as this paper will demonstrate. The main objectives of this paper are to identify benefit variables commonly used in tourism marketing, their purpose of use, and associated issues by reviewing existing empirical research of tourism benefits and specifically examining the applications to date in cultural tourism contexts. For the benefits most commonly found in tourist benefit research and of relevance to tourists’ cultural experiences, a benefits typology from the allied area of leisure (Driver & Bruns, 1999) is applied to categorise these benefits and develop a conceptual typology for consideration. Research propositions for future research of tourists’ cultural experiences are also proposed including new uses for benefit variable dimensions.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9780975058510
0975058517
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 900399 Tourism not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, CAUTHE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036663

Document type: Conference Paper
Collections: School of Management and Marketing
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