Modelling motivation and consumption for cultural experiences : testing culture as a moderator for Eastern and Western tourists

Kay, Pandora and Meyer, Denny 2010, Modelling motivation and consumption for cultural experiences : testing culture as a moderator for Eastern and Western tourists, in GMC 2010 : Marketing in a Turbulent Environment. Global Marketing Conference, [Korean Academy of Marketing Science], [Tokyo, Japan].


Title Modelling motivation and consumption for cultural experiences : testing culture as a moderator for Eastern and Western tourists
Author(s) Kay, Pandora
Meyer, Denny
Conference name Global Marketing. Conference (2010 : Tokyo, Japan)
Conference location Tokyo, Japan
Conference dates 9-12 Sep. 2010
Title of proceedings GMC 2010 : Marketing in a Turbulent Environment. Global Marketing Conference
Editor(s) [unknown]
Publication date 2010
Conference series Global Marketing Conference
Publisher [Korean Academy of Marketing Science]
Place of publication [Tokyo, Japan]
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3.1 Extract of paper
Copyright notice ©2010, Korean Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036666

Document type: Conference Paper
Collection: School of Management and Marketing
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