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A method for examining corporate social responsibility descriptions on SME websites

Parker, Craig M., Zutshi, Ambika, Fraunholz, Bardo and Crofts, Merete R. 2011, A method for examining corporate social responsibility descriptions on SME websites, in PACIS 2011 : Proceedings of the 15th Pacific Asia Conference on Information Systems, University of Queensland, Brisbane, Qld., pp. 1-13.

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Title A method for examining corporate social responsibility descriptions on SME websites
Author(s) Parker, Craig M.
Zutshi, Ambika
Fraunholz, Bardo
Crofts, Merete R.
Conference name Pacific Asia Conference on Information Systems (15th : 2011 : Brisbane, Queensland)
Conference location Brisbane, Qld.
Conference dates 7-11 July 2011
Title of proceedings PACIS 2011 : Proceedings of the 15th Pacific Asia Conference on Information Systems
Editor(s) [unknown]
Publication date 2011
Conference series Pacific Asia Conference on Information Systems
Start page 1
End page 13
Publisher University of Queensland
Place of publication Brisbane, Qld.
Keyword(s) Corporate social responsibility
Small and medium enterprise
website
Content analysis method
Australia
Summary There is growing IS research concerning SME use of websites and limited but growing research on corporate social responsibility (CSR) by SMEs. However, to-date these two bodies of literature have remained largely separate. This paper links these fields by presenting an SME website content analysis method. Melville in his seminal MIS Quarterly article called for such methods which provide a nexus of IS, organisations and environment (which we extend to CSR). The method involves four steps: 1) identifying sources of SME websites; 2) determining if websites are describing CSR (based on the literature CSR by SMEs); 3) archiving website content for analysis; and 4) coding the website content using a structured framework (combining the literature on IS and CSR in an SME context). The paper also provides suggestions on how IS researchers can apply the method for quantitative and qualitative/exploratory objectives for future research.
Notes
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ISBN 9781864356441
Language eng
Field of Research 150314 Small Business Management
Socio Economic Objective 950402 Business Ethics
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, PACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036697

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.