A method for examining corporate social responsibility descriptions on SME websites
Parker, Craig M., Zutshi, Ambika, Fraunholz, Bardo and Crofts, Merete R. 2011, A method for examining corporate social responsibility descriptions on SME websites, in PACIS 2011 : Proceedings of the 15th Pacific Asia Conference on Information Systems, University of Queensland, Brisbane, Qld., pp. 1-13.
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There is growing IS research concerning SME use of websites and limited but growing research on corporate social responsibility (CSR) by SMEs. However, to-date these two bodies of literature have remained largely separate. This paper links these fields by presenting an SME website content analysis method. Melville in his seminal MIS Quarterly article called for such methods which provide a nexus of IS, organisations and environment (which we extend to CSR). The method involves four steps: 1) identifying sources of SME websites; 2) determining if websites are describing CSR (based on the literature CSR by SMEs); 3) archiving website content for analysis; and 4) coding the website content using a structured framework (combining the literature on IS and CSR in an SME context). The paper also provides suggestions on how IS researchers can apply the method for quantitative and qualitative/exploratory objectives for future research.
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