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Blockbusters for the youtube generation : a new product of convergence culture Hess, Kristy and Waller, Lisa 2011, Blockbusters for the youtube generation : a new product of convergence culture, Refractory : a journal of entertainment media, vol. 19, pp. 1-12. Attached Files Name Description MIMEType Size Downloads hess-blockbustersfor-2011.pdf Published version application/pdf 105.23KB 184 Title Blockbusters for the youtube generation : a new product of convergence culture Author(s) Hess, Kristy Waller, Lisa Journal name Refractory : a journal of entertainment media Volume number 19 Start page 1 End page 12 Total pages 12 Publisher Melbourne University, School of Culture and Communication Place of publication Melbourne, Vic. Publication date 2011-08-01 ISSN 1447-4905 Summary While scholars have paid much attention to YouTube in a Web 2.0 environment, the YouTube blockbuster is yet to be discussed as part of this convergence culture. It differs from transmedia storytelling in that no single company owns or controls the characters or concepts. Once users have elevated videos with rich narrative qualities to the heights of fame within YouTube and other virtual social networks, they are taken from the YouTube archive by global commercial media and given new exchange values in traditional media forms such as books, films, television shows and ancillary products, using fragmented classical narrative techniques to do so. This paper traces the history of the blockbuster as a way of large commercial media adapting to social and technological change after World War II, to its refinements in the 1970s to cater for younger audiences and changes in the media landscape, to its most recent incarnation in YouTube. We argue that the economic and cultural values of the blockbuster are being transformed and refigured by the new form it has begun to take within convergence culture. Language eng Field of Research 200101 Communication Studies Socio Economic Objective 950204 The Media HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2011, University of Melbourne, School of Culture and Communication Persistent URL http://hdl.handle.net/10536/DRO/DU:30036722 Document type: Journal Article Collections: School of Communication and Creative Arts Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Link to Related Work Blockbusters for the youtube generation : a new product of convergence culture (deposited 30-10-2014) University of Melbourne, School of Culture and Communication (Refractory) Publisher (deposited 08-03-2013)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 26 Aug 2011, 11:26:37 EST Fri, 26 Aug 2011, 11:38:14 EST Fri, 26 Aug 2011, 12:25:17 EST Fri, 26 Aug 2011, 12:28:59 EST Fri, 26 Aug 2011, 12:30:12 EST Fri, 26 Aug 2011, 12:31:32 EST Mon, 11 Mar 2013, 10:02:01 EST Mon, 11 Mar 2013, 11:11:33 EST Filtered Full Access Statistics: 452 Abstract Views, 185 File Downloads  -  Detailed Statistics Created: Fri, 26 Aug 2011, 11:26:24 EST by Kylie Koulkoudinas

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.