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Survey of market research managers' views about customer analytics

Bednall, David and Lichtenstein, Sharman 2010, Survey of market research managers' views about customer analytics [data collection], Study of the relationships between market research and customer analytics.

Attached Files
Name Description MIMEType Size Downloads

Field of Research 150505 Marketing Research Methodology
080612 Interorganisational Information Systems and Web Services
Socio Economic Objective 910403 Marketing
Name of data collection Survey of market research managers' views about customer analytics
Creator(s) Bednall, DavidORCID iD for Bednall, David orcid.org/0000-0001-7549-770X
Lichtenstein, Sharman
Date completed 2010
Material type spss
data
ANDS collection type dataset
Collection start date 2010-09
Collection end date 2010-12
Project name Study of the relationships between market research and customer analytics
Description of resource 43500KB, 435 questionnaires
Software required SPSS AMOS
Keyword(s) market research
customer analytics
United States
business intelligence
customer information
customer relationship management
Language eng
Summary Data based on survey responses from an online questionnaire directed at market research managers in the US.

Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.

Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.
General notes The data is newly generated data, created through compilation of data from an online questionnaire.
Contact details (email) david.bednall@deakin.edu.au
Contact details (physical) School of Management and Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Copyright notice ©2010, Deakin University
Access conditions Restricted to research group until research papers based on the data are published. The data will be made available to others on request after publication. Enquiries should be addressed via email to David Bednall.
Related work DU:30036728
DU:30022734
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036731

 
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Created: Tue, 30 Aug 2011, 10:59:41 EST by Sarah Sherman

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