Applying feature selection methods to improve the predictive model of a direct marketing problem

Tan, Ding-Wen, Sim, Yee-Wai and Yeoh, William 2011, Applying feature selection methods to improve the predictive model of a direct marketing problem, in Software engineering and computer systems, Springer-Verlag, Heidelberg , Germany, pp.155-167.

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Title Applying feature selection methods to improve the predictive model of a direct marketing problem
Author(s) Tan, Ding-Wen
Sim, Yee-Wai
Yeoh, William
Title of book Software engineering and computer systems
Editor(s) Zain, J. M.
Publication date 2011
Series Communications in computer and information science; v.179, p.4
Chapter number 14
Total chapters 65
Start page 155
End page 167
Total pages 13
Publisher Springer-Verlag
Place of Publication Heidelberg , Germany
Keyword(s) data mining
direct marketing
feature selection
artificial neural networks
decision trees
Notes Proceedings of the Second International Conference on Software Engineering and Computer Systems [ICSECS 2011], Kuantan, Pahang, Malaysia, June 27-29, 2011
ISBN 9783642221699
3642221696
ISSN 1865-0929
Edition 1st
Language eng
Field of Research 080699 Information Systems
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category B1 Book chapter
Copyright notice ©2011, Springer
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036779

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