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Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases

Sun, Jianyao Li, Lee, Alvin and Jingyan, Liu 2011, Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases, in ICSSSM 2011 : Proceedings of the 8th International Conference on Service Systems and Service Management, IEEE, [Tianjin, China], pp. 1-5.

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Title Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases
Author(s) Sun, Jianyao Li
Lee, Alvin
Jingyan, Liu
Conference name International Conference on Service Systems and Service Management (8th : 2011 : Tianjin, China)
Conference location Tianjin, China
Conference dates 25-27 June 2011
Title of proceedings ICSSSM 2011 : Proceedings of the 8th International Conference on Service Systems and Service Management
Editor(s) [unknown]
Publication date 2011
Start page 1
End page 5
Publisher IEEE
Place of publication [Tianjin, China]
Keyword(s) eWOM
e-Commerce
e-Trust
Online Hotel Booking
e-Intermediary
Summary Routine activities that many of us are used to performing in person like paying bills, purchases and bookings are now done online. With more people buying irregularly bought products online, more consumers are relying on professional, amateur and user reviews to inform them of the quality of their intended purchase. Little known about how consumers use these reviews. Less is known about how these reviews influence buying behavior. This article outlines a research framework that can provide insight into these areas.
ISBN 9781612843094
9781612843100
Language eng
Field of Research 150504 Marketing Measurement
Socio Economic Objective 909901 Hospitality Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2011, by the Institute of Electrical and Electronic Engineers, Inc
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036793

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Thu, 08 Sep 2011, 13:12:54 EST by Katrina Fleming