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Exploring common and unique season ticket holder brand associations across professional sport teams

Karg, Adam and McDonald, Heath 2011, Exploring common and unique season ticket holder brand associations across professional sport teams, in NASSM 2011 : Book of Abstracts, NASSM, London, Canada, pp. 183-184.

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Title Exploring common and unique season ticket holder brand associations across professional sport teams
Author(s) Karg, Adam
McDonald, Heath
Conference name North American Society for Sport Management Conference (26th : 2011 : London, Canada)
Conference location London, Canada
Conference dates 1-4 June 2011
Title of proceedings NASSM 2011 : Book of Abstracts
Editor(s) [unknown]
Publication date 2011
Start page 183
End page 184
Publisher NASSM
Place of publication London, Canada
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 950102 Organised Sports
HERDC Research category L3 Extract of paper (minor conferences)
HERDC collection year 2011
Copyright notice ©2011, North American Society for Sport Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036822

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.