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Trademarking color : the role of survey evidence

Bednall, David, Ashwin, Marie and Hirst, Alan 2011, Trademarking color : the role of survey evidence, in Proceedings of the 15th Biennial World Marketing Congress, Academy of Marketing Science, [Reims, France].

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Title Trademarking color : the role of survey evidence
Author(s) Bednall, David
Ashwin, Marie
Hirst, Alan
Conference name World Marketing Congress (15th : Reims, France)
Conference location Reims, France
Conference dates 20-23 July 2011
Title of proceedings Proceedings of the 15th Biennial World Marketing Congress
Editor(s) [unknown]
Publication date 2011
Publisher Academy of Marketing Science
Place of publication [Reims, France]
Notes
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ISBN 0939783150
ISSN 0889-3071
Language eng
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E3 Extract of paper
HERDC collection year 2011
Copyright notice ©2011, Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036838

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.