Social cognitive theory in mobile banking innovations

Ratten, Vanessa 2011, Social cognitive theory in mobile banking innovations, International journal of e-business research, vol. 7, no. 1, pp. 39-51, doi: 10.4018/jebr.2011010103.

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Title Social cognitive theory in mobile banking innovations
Author(s) Ratten, Vanessa
Journal name International journal of e-business research
Volume number 7
Issue number 1
Start page 39
End page 51
Publisher IGI Global
Place of publication Hershey, Pa.
Publication date 2011
ISSN 1548-1131
Keyword(s) entrepreneurial Orientation
learning Orientation
mobile Banking
mobile Commerce
technology Adoption
Summary This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual’s entrepreneurial orientation with their intention to adopt mobile banking. The paper demonstrates how social cognitive theory is a useful foundation to understand the external and internal stimuli that influence an individual’s desire to adopt mobile banking.
Language eng
DOI 10.4018/jebr.2011010103
Field of Research 150301 Business Information Management (incl Records, Knowledge and Information Management, and Intelligence)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2011, IGI Global
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Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Mon, 19 Sep 2011, 09:17:17 EST by Aysun Alpyurek

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