Ethics, entrepreneurship and the adoption of e-book devices

Ratten, Vanessa 2011, Ethics, entrepreneurship and the adoption of e-book devices, International journal of innovation and learning, vol. 10, no. 3, pp. 310-325.

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Title Ethics, entrepreneurship and the adoption of e-book devices
Author(s) Ratten, Vanessa
Journal name International journal of innovation and learning
Volume number 10
Issue number 3
Start page 310
End page 325
Publisher Inderscience Publishers
Place of publication Olney, England
Publication date 2011
ISSN 1471-8197
1741-8089
Keyword(s) e-book devices
electronic books
e-books
technological innovations
publishing industry
social cognitive theory
entrepreneurship
reading
technological change
social change
technology adoption
conceptual models
individual ethics
entrepreneurial orientation
adoption behaviour
ethical issues
innovativeness
marketing
Amazon Kindle
e-book readers
iPad
Apple
tablet computers
wireless technology
digital books
publishers
Sony Reader
Barnes & Noble Nook
booksellers
youth
Summary Electronic books (e-books) are rapidly gaining popularity as a technological innovation that will change the way people read books. A social cognitive perspective to understand how a person adopts an e-book device is utilised in this paper to empirically test the results of a survey. A portion of the conceptual model is supported by the results of the survey that demonstrates the importance of an individual's ethics and entrepreneurial orientation to the adoption behaviour they have about e-book devices. This paper highlights for practitioners the importance of focusing on marketing the ethical and innovativeness of e-book devices.
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, Inderscience Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30036864

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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