Ethics, entrepreneurship and the adoption of e-book devices

Ethics, entrepreneurship and the adoption of e-book devices

Ratten, Vanessa 2011, Ethics, entrepreneurship and the adoption of e-book devices, International journal of innovation and learning, vol. 10, no. 3, pp. 310-325.

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Title	Ethics, entrepreneurship and the adoption of e-book devices
Author(s)	Ratten, Vanessa
Journal name	International journal of innovation and learning
Volume number	10
Issue number	3
Start page	310
End page	325
Publisher	Inderscience Publishers
Place of publication	Olney, England
Publication date	2011
ISSN	1471-8197 1741-8089
Keyword(s)	e-book devices electronic books e-books technological innovations publishing industry social cognitive theory entrepreneurship reading technological change social change technology adoption conceptual models individual ethics entrepreneurial orientation adoption behaviour ethical issues innovativeness marketing Amazon Kindle e-book readers iPad Apple tablet computers wireless technology digital books publishers Sony Reader Barnes & Noble Nook booksellers youth
Summary	Electronic books (e-books) are rapidly gaining popularity as a technological innovation that will change the way people read books. A social cognitive perspective to understand how a person adopts an e-book device is utilised in this paper to empirically test the results of a survey. A portion of the conceptual model is supported by the results of the survey that demonstrates the importance of an individual's ethics and entrepreneurial orientation to the adoption behaviour they have about e-book devices. This paper highlights for practitioners the importance of focusing on marketing the ethical and innovativeness of e-book devices.
Language	eng
Field of Research	150304 Entrepreneurship
Socio Economic Objective	970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category	C1.1 Refereed article in a scholarly journal
Copyright notice	©2011, Inderscience Publishers
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30036864

Document type:	Journal Article
Collections:	Faculty of Business and Law Deakin Graduate School of Business

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Created:	Mon, 19 Sep 2011, 11:42:09 EST by Aysun Alpyurek

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