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Media effects : e-simulations and authentic 'blended' learning

Demetrious, Kristin 2012, Media effects : e-simulations and authentic 'blended' learning. In Holt, Dale, Segrave, Stephen and Cybluski, Jacob L. (ed), Professional education using e-simulations : benefits of blended learning design, IGI Global, Hershey Pa., pp.255-270, doi: 10.4018/978-1-61350-189-4.ch015.

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Title Media effects : e-simulations and authentic 'blended' learning
Author(s) Demetrious, Kristin
Title of book Professional education using e-simulations : benefits of blended learning design
Editor(s) Holt, Dale
Segrave, Stephen
Cybluski, Jacob L.ORCID iD for Cybluski, Jacob L.
Publication date 2012
Chapter number 15
Total chapters 21
Start page 255
End page 270
Total pages 16
Publisher IGI Global
Place of Publication Hershey Pa.
Summary Public Relations (PR) is an occupation through which public identities and realities can be constructed and manipulated. Thus, understanding the implications for ethical practice, especially in light of rapid developments in social media and new digital technologies, is increasingly relevant. However, conventional approaches to the teaching of public relations tend to emphasize practice and knowledge of occupational tools, over deeper reflection in areas such as the social effects and ethics. This chapter explores an e-simulation used in the public relations program at Deakin University, which aspires to develop higher ethical dispositions in students and canvasses what this means at a societal, practitioner, and industry level.
ISBN 1613501900
Language eng
DOI 10.4018/978-1-61350-189-4.ch015
Field of Research 130201 Creative Arts, Media and Communication Curriculum and Pedagogy
190104 Visual Cultures
200102 Communication Technology and Digital Media Studies
Socio Economic Objective 930199 Learner and Learning not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2012, by IGI Global.
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Created: Fri, 14 Oct 2011, 13:01:57 EST by Leanne Swaneveld

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