Multiplatform innovation and participatory citizenship : the Australian Broadcasting Corporation’s digital children’s television projects
Rutherford, Leonie and Brown, Adam 2011, Multiplatform innovation and participatory citizenship : the Australian Broadcasting Corporation’s digital children’s television projects, Citizenship and Globalisation Research Papers, v.2, no.3, vol. 2, no. 3, pp. 44-65.
(Some files may be inaccessible until you login with your DRO credentials)
Citizenship and Globalisation Research Papers, v.2, no.3
Deakin University, Centre for Citizenship and Globalisation
Place of publication
This paper examines children’s multiplatform commissioning at the Australian Broadcasting Corporation (ABC) in the context of the digitalisation of Australian television. A pursuit of audience share and reach to legitimise its recurrent funding engenders a strategy that prioritises the entertainment values of the ABC’s children’s offerings. Nevertheless, these multiplatform texts (comprising complementary ‘on-air’ and ‘online’ textualities) evidence a continuing commitment to a youth-focussed, public service remit, and reflect the ABC’s Charter obligations to foster innovation, creativity, participation, citizenship, and the values of social inclusiveness. The analysis focuses on two recent ‘marquee’ drama projects, Dance Academy (a contemporary teen series) and My Place (a historical series for a middle childhood audience). The research draws on a series of research interviews, analysis of policy documents and textual analysis of the television and multiplatform content. The authors argue that a mixed diet of programming, together with an educative or social developmental agenda, features in the design of both program and online participation for the public broadcaster.
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact email@example.com.