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Multiplatform innovation and participatory citizenship : the Australian Broadcasting Corporation’s digital children’s television projects

Rutherford, Leonie and Brown, Adam 2011, Multiplatform innovation and participatory citizenship : the Australian Broadcasting Corporation’s digital children’s television projects, Citizenship and Globalisation Research Papers, v.2, no.3, vol. 2, no. 3, pp. 44-65.

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Title Multiplatform innovation and participatory citizenship : the Australian Broadcasting Corporation’s digital children’s television projects
Author(s) Rutherford, Leonie
Brown, Adam
Contributor(s) Mansouri, Fethi
Marotta, Vince
Journal name Citizenship and Globalisation Research Papers, v.2, no.3
Volume number 2
Issue number 3
Start page 44
End page 65
Total pages 22
Publisher Deakin University, Centre for Citizenship and Globalisation
Place of publication Burwood, Vic.
Publication date 2011-10
ISSN 1838-2118
1838-2126
Summary This paper examines children’s multiplatform commissioning at the Australian Broadcasting Corporation (ABC) in the context of the digitalisation of Australian television. A pursuit of audience share and reach to legitimise its recurrent funding engenders a strategy that prioritises the entertainment values of the ABC’s children’s offerings. Nevertheless, these multiplatform texts (comprising complementary ‘on-air’ and ‘online’ textualities) evidence a continuing commitment to a youth-focussed, public service remit, and reflect the ABC’s Charter obligations to foster innovation, creativity, participation, citizenship, and the values of social inclusiveness. The analysis focuses on two recent ‘marquee’ drama projects, Dance Academy (a contemporary teen series) and My Place (a historical series for a middle childhood audience). The research draws on a series of research interviews, analysis of policy documents and textual analysis of the television and multiplatform content. The authors argue that a mixed diet of programming, together with an educative or social developmental agenda, features in the design of both program and online participation for the public broadcaster.
Language eng
Field of Research 200212 Screen and Media Culture
Socio Economic Objective 950204 The Media
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2011
Copyright notice ©2001, Deakin University , Institute for Citizenship and Globalisation
Persistent URL http://hdl.handle.net/10536/DRO/DU:30039246

Document type: Journal Article
Collections: School of Communication and Creative Arts
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