Fear, guilt, and shame appeals in social marketing

Brennan, Linda and Binney, Wayne 2010, Fear, guilt, and shame appeals in social marketing, Journal of business research, vol. 63, no. 2, pp. 140-146, doi: 10.1016/j.jbusres.2009.02.006.

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Title Fear, guilt, and shame appeals in social marketing
Author(s) Brennan, Linda
Binney, Wayne
Journal name Journal of business research
Volume number 63
Issue number 2
Start page 140
End page 146
Total pages 7
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2010-02
ISSN 0148-2963
Language eng
DOI 10.1016/j.jbusres.2009.02.006
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009 Elsevier Inc
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040094

Document type: Journal Article
Collection: Deakin Graduate School of Business
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