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All-female travel : what do women really want?

Junek, Olga, Binney, Wayne and Winn, Susan 2006, All-female travel : what do women really want?, Tourism, vol. 54, no. 1, pp. 53-62.

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Title All-female travel : what do women really want?
Author(s) Junek, Olga
Binney, Wayne
Winn, Susan
Journal name Tourism
Volume number 54
Issue number 1
Start page 53
End page 62
Publisher Croatian National Tourist Board
Place of publication Zagreb, Croatia
Publication date 2006
ISSN 1332-7461
Keyword(s) female travel
demographic segmentation
gender travel
walking tours
market
Summary This paper examines the importance of the all-female element to women travellers and the possible benefits that can be gained from this type of travel. A self-administered mail survey questionnaire was completed by past clients of an Australian all-female travel company, to measure their satisfaction with previous travel and to find out perceived benefits of all-female travel, personal plans for future travel and demographic information. Both quantitative and qualitative information was collected. The participants in the study were women over the age of 40, predominantly in the 50-69 age group. They were experienced travellers as 89% had travelled previously and 64% had travelled four or more times. The information collected allowed a comparison of the importance of certain criteria pre and post the tour. Confidence in tour leader, destination and its culture and not being a 'mass tourist' were seen as important both before and after the tour. Travelling with 'all female company', ' being cared for and pampered', and the 'sharing accommodation' increased in importance after the tour. There were a number of benefits identified in all-female travel. These included a more relaxed, congenial and intimate atmosphere in the group, sharing similar interests and absence of competition and tensions.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Croatian National Tourist Board
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040097

Document type: Journal Article
Collection: Deakin Graduate School of Business
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