You are not logged in.
Openly accessible

Is it green marketing, greenwash or hogwash? We need to know if we want to change things

Brennan, Linda and Binney, Wayne 2008, Is it green marketing, greenwash or hogwash? We need to know if we want to change things, in INSM 2008 : Partnerships, proof and practice : Proceedings of the second International Nonprofit and Social Marketing Conference, University of Wollongong, Faculty of Health & Behavioural Sciences, Wollongong, N.S.W., pp. 1-7.

Attached Files
Name Description MIMEType Size Downloads
binney-isitgreen-2008.pdf Published version application/pdf 38.98KB 98

Title Is it green marketing, greenwash or hogwash? We need to know if we want to change things
Author(s) Brennan, Linda
Binney, Wayne
Conference name International Nonprofit and Social Marketing. Conference (2nd : 2008 : Wollongong, N.S.W.)
Conference location Wollongong, N.S.W.
Conference dates 14-16 Jul. 2008
Title of proceedings INSM 2008 : Partnerships, proof and practice : Proceedings of the second International Nonprofit and Social Marketing Conference
Editor(s) Jones, Sandra
Publication date 2008
Conference series International Nonprofit and Social Marketing Conference
Start page 1
End page 7
Total pages 7
Publisher University of Wollongong, Faculty of Health & Behavioural Sciences
Place of publication Wollongong, N.S.W.
Summary This paper explores the issue of sustainable marketing practices; more explicitly: whether or not marketers will trade off profitability for the environment. To examine this notion, a question was asked of certified practicing marketers (CPM) during a webinar on hot topics in marketing. Results show that the long term environment is still at risk as marketers are unwilling to trade off profits for sustainable practice. This implies that social marketing activities may require more intense efforts to redress this situation. These activities may need to include upstream social marketing that will require underpinning research for strategic direction.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2008, INSM
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040103

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Open Access Collection
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 211 Abstract Views, 96 File Downloads  -  Detailed Statistics
Created: Wed, 09 Nov 2011, 13:17:42 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.