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Implanting sustainability in business strategies : CSR, ethics or the law

Brennan, Linda, Binney, Wayne and McCrohan, Janelle 2009, Implanting sustainability in business strategies : CSR, ethics or the law, in INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Victoria University and Swinburne University, Melbourne, Vic., pp. 1-7.

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Title Implanting sustainability in business strategies : CSR, ethics or the law
Author(s) Brennan, Linda
Binney, Wayne
McCrohan, Janelle
Conference name International Nonprofit and Social Marketing. Conference (6th : 2009 : Melbourne, Victoria)
Conference location Melbourne, Victoria
Conference dates 14-15 July 2009
Title of proceedings INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings
Editor(s) [Unknown]
Publication date 2009
Conference series International Nonprofit and Social Marketing Conference
Start page 1
End page 7
Total pages 7
Publisher Victoria University and Swinburne University
Place of publication Melbourne, Vic.
Summary This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9781862726857
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2009, INSM
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040105

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.