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Social responsibility and credit availability

Brennan, Linda and Binney, Wayne 2008, Social responsibility and credit availability, in ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, Promaco Conventions Pty Ltd, Canning Bridge, W.A., pp. 1-7.

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Title Social responsibility and credit availability
Author(s) Brennan, Linda
Binney, Wayne
Conference name Australian & New Zealand Marketing Academy. Conference (2008 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 1-3 Dec. 2008
Title of proceedings ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference
Editor(s) Spanjaard, D.
Denize, S.
Sharma, N.
Publication date 2008
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 7
Total pages 7
Publisher Promaco Conventions Pty Ltd
Place of publication Canning Bridge, W.A.
Summary There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind – welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples’ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2008, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040106

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.