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Disastrous events and destination image

Junek, Olga, Binney, Wayne and Deery, Marg 2004, Disastrous events and destination image, in CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, CAUTHE, [Melbourne, Vic.], pp. 376-387.

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Title Disastrous events and destination image
Author(s) Junek, Olga
Binney, Wayne
Deery, Marg
Conference name Council for Australian Tourism and Hospitality Education. Conference (2004: Brisbane, Qld.)
Conference location Brisbane, Queensland
Conference dates 10-13 Feb. 2004
Title of proceedings CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference
Editor(s) Cooper, Chris
Publication date 2004
Conference series Council for Australian Tourism and Hospitality Education Conference
Start page 376
End page 387
Total pages 12
Publisher CAUTHE
Place of publication [Melbourne, Vic.]
Keyword(s) destination image
disastrous events
crisis management
Summary Many disastrous events worldwide have impacted on the image of tourist destinations. The subsequent downturn in tourism numbers and tourism spending has been directly blamed on those events. Arrival numbers and hotel occupancy rates have shown an immediate downturn following disastrous events in recent years. A comprehensive crisis management plan should incorporate guidelines to manage the return to the pre-disaster stage and re-positioning of the destination to re-establish its image.

The destination image models discussed in the literature, to date, have not included crisis management as one of the important considerations for a destination. This paper advocates changes to tourism destination image models that recognise the importance of crisis management and its subsequent impact on destination image. Tourism industry planners and marketers need to have access to reliable theoretical frameworks that incorporate all aspects of destination image to guide strategy formulation. The suggested improved model incorporating crisis management status - the preparedness for and the ability to deal with a disaster at any level - is more likely to provide this opportunity.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 1864997583
9781864997583
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2004, CAUTHE
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040111

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.