Strategic and tactical alliances : do environmental non-profits manage them differently?

Polonsky, Michael Jay, Lefroy, Kathryn, Garma, Romana and Chia, Norman 2011, Strategic and tactical alliances : do environmental non-profits manage them differently?, Australasian marketing journal, vol. 19, no. 1, pp. 43-51.

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Title Strategic and tactical alliances : do environmental non-profits manage them differently?
Author(s) Polonsky, Michael Jay
Lefroy, Kathryn
Garma, Romana
Chia, Norman
Journal name Australasian marketing journal
Volume number 19
Issue number 1
Start page 43
End page 51
Total pages 9
Publisher Elsevier
Place of publication Oxford, England
Publication date 2011-02
ISSN 1441-3582
1839-3349
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30040122

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